

DeepRoots is a webcast series featuring the leading brands in the Cannabis Industry. The focus is on best practices for brand expansion and provides strategic insights on how cannabis brands and operators position their businesses for market expansion and growth.

1906 Brand - Pioneering functional cannabis and online cannabis sales.
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Peter Barsoom, CEO, 1906

Jetty Extracts leads. the company's CPG expansion strategy, with Canopy Growth as a partner.
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Ron Gershoni, CEO, Jetty Extracts

Demand Creation - Multi-state expansion success through consumer-driven demand.
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Kate Miller, CEO of Miss Grass

How has Airo Brands been able to expand its vape brand into 24 markets and Puerto Rico?
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Rich Yost, CEO and Founder, Airo Brands

Can Brez become the #1 selling cannabis brand in only 18 months?
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Aaron Nosbische, CEO, DrinkBrez

Media Brand or Cannabis Brand? Beard Bros find synergy in a combined approach.
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Bill Levers, Co-founder, Beard Bros Pharms

Edible Empire: Cracking the code on Multi-State expansion.
Christine Smith, Founder and CEO, Gro

How can a local lifestyle brand succeed in new market expansion?
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Josh Hirschey, President, Timeless Refinery

How to partner with a MSO as part of your brand expansion strategy.
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Jamie Mendola, CCO, Ayr Wellness

How The Cannabist Co is reengaging with styrategies that made their business model successful.
Jessee Channon, President, The Cannabist Co

Kiva Confections brand expansion strategy in new markets.
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Kristi Palmer, Co-Founder, Kiva Confections

How did Wana build one of the largest cannabis footprints throughout the US?
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Joe Hodas, CEO, Wana Brands

Coupling international and domestic expansion, Kahna sees growth potential in Thailand.
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Cameron Clark, CEO, Sunderstorm

New market entry: Leveraging a license acquisition strategy.
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Erin Gore, CEO, The Garden Society

New market expansion with a house of brands strategy
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Rusty Wilienkin, CEO, Old Pal

Best Practices for brand expansion with an asset light model.
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Jake Pasternack, CEO, Binske

Brand Expansion - An investors point of view.
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Patrick Rae, MD, Poseidon Asset Management

Do brands really know their customers?
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Bethany Gomez, Managing Director, The Brightfield Group

Best legal practices for cannabis brand expansion
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Sander Zagrebski, Clark Hill